Amy's year 1 media blog

Adding a podcast to the mind campaign, I decided to create an unscripted audio linking to the theme of smile. Having me with a few friends, we would talk as if it was a normal conversation... at least, what comes off normal for us. Jokes, laughs, only one part of the audio file was scripted and that was to promote the charity, mind. Below, you will find two word documents where I listed my research into making the podcast aswell as my official plans to go towards to product. Smile campaign podcast project plan and research from AmyKilbride2 Podcast for smile from AmyKilbride2 Before anything, the paperwork was handed in providing evidence that those contributing participated willingly. There was only two sheets though, both being a contributor consent form each as that's all that was required before recording began. Two, because there was only two guests involved on the audio file. Paperwork from AmyKilbride2 One all was ready, off to the recording studio it wa...

 Putting together evaluations now for both of the final products, this part made me very happy I didn't go ahead with the scrapped drafts I wanted to put together. Especially as that means I would have to talk over and over about the same shots again and again getting boring pretty quick. First to complete, was the video product: Canon campaign video evaluation from AmyKilbride2 Getting this done, there was talk on every second from start to finish on the advertisement. Getting onto the digital print now: Canon campaign poster evaluation   from  AmyKilbride2 Including every detail placed onto the digital print, all had been talked about and analysed.

 Adding the final piece to this project, the evaluation document. Getting this done, a new application source was used as suggested, Microsoft Sway. Never using this before, it didn't take long for me to get a hang of as at first it was slightly confusing. But once I got a hand of the document, all went right with it.  Smile campaign evaluation   from  AmyKilbride2 Analysing the whole of my product, plenty of time was spent going through every second put into the video, even talking about the use of angles, the story, unused footage, situations from the day of filming, etc.

Screening both the poster and advertisement to a small audience, there was few tweaks suggested I should make to better the outcomes. Coming from those who previewed the drafts, there was two edits in mind for each to change about both outcomes. I have considered all and will do what I can to improve the drafts. Once those products have been updated, the final versions will be inserted onto this blog. First up, the video: Not knowing how to change the end sequence with some not being so happy with how the white backgrounds appear on images, the only edit I know I can get done for this as suggested, is to have sound added to the start of the video with it being too quiet and practically empty. Thinking through my options, it was either to expand the music file, that possibility I wasn't to fond of as the chosen track gets upbeat straight away which I imagined to have right where the clips came into place. Another thought that came to mind was to hunt around for an opening track. It ...

 The feedback has now been received on the product, leading to only one change needed. That being the lighting effects brought up by those who previewed the advertisement. Without realising, one from the audience gave me a tip to use that I had already included during the editing process. Suggesting I make the "sad" section of the video darker, they didn't notice I had put effort into doing so. Fixing this, I have decided to go back and attempt making the draft noticeably gloomier. Inserting to show the difference, the image along the left was a screenshot from before I began editing again.  Leaving the effects on from the first draft, I tampered with a few of the adjustment options till finally I came across the vibrance and saturation tools. With the vibrance, the colours were made to stand out so once I darkened the scene with the saturation, there was still a form of colour to be found.  Moving onto the next scene, I aimed to use the same effects at the exact same lev...

At the end of Post-Production now, a digital print has been put together creating a poster to advertise the client as well as a video outcome all made to promote the same topic. Following the results, from a presentation given to screen the outcomes, all the feedback will be talked about below each product. For the presentation as well, a quick document had been typed up helping me gather the right responses I needed heading in a more specific direction than the simple answers I could have received. Canon feedback questions   from  AmyKilbride2 Not wanting too many questions to bombard on the audience, I thought up enough that would work in giving me the feedback I needed. Placing in order of completion, up first is the poster. Since the print has already been uploaded on a different blog, all you will find here is the feedback for it. Being the only digital print going towards the campaign, all the feedback received was mostly positive. Not uploading the audio file straight ...

To document the production stage for the outcome being prepared for the Canon campaign, a filming journal as well as a production diary has been created and used from the start. They may sound as if there is no difference between the two, but really there is. To document everything relating to the video project whether that be issues with the equipment or cast, mentions of times and days for anything that happened, basically everything to do with the production of getting the pictures and videos taken. Filming journal canon   from  AmyKilbride2 As for the production diary, that was there for what was recorded. Technical difficulties, experimenting, how successful the shots were. More about the footage itself really. Production diary canon from AmyKilbride2 Not finishing there, six post-production diaries had also been put in place documenting four individual videos, one for background music then the last to mention was the first document created before a bunch of layout...

Having my final outcome up and ready for the Smile campaign, on this blog you will find the result made for the project, as well as a link leading to a recording where a presentation was given to a selected few to collect feedback.  First to publish, the outcome: Only being near two minutes, one main change is needed to it coming from the feedback. That being to adjust the effects slightly having the start darken some more considering the audience hadn't noticed first time round claiming the lighting is what they would change not realising I already had that in the advertisement. Before giving the presentation, a word document was written up as I thought up a few suitable questions to ask the audience after the video had played getting their thoughts and opinions. Smile feedback questions from AmyKilbride2 As a result, the small list came in handy. I didn't use it though, using the computer to screen the advertisement and my phone to voice record the feedback, after getting ...

 Before it got to the production of Canon, we got the opportunity to play around and get used to both the cameras and the software we would use. Below is a PowerPoint where you will find the whole process from the first image we research up till that last image I edited before making a start on the poster. That also includes the stages of editing showing the changes made, tools I had a go with, overcoming accidents caused, everything. Overview from AmyKilbride2

A couple files for the Smile project had been written up to document the process through each stage up to the final cut. That including a filming journal, a production diary and then finally a post-production diary. All will be embed onto the blog in the order they were set up. Filming journal from AmyKilbride2 With this document being in place, it became very useful for when it came to organizing my initial plans and every update that followed. Everything that came up from problems with filming, issues with cast members, arrangements being changed, dates footage was taken, everything that related to the production stage for the Smile campaign was all mentioned and included within this Word file. Production diary from AmyKilbride2 Once filming begun, so did this diary. Being different to the filming diary posted above, this file was to document the scenes by the date they were filmed and wrapped. A few behind the scenes secrets leaked, a reasoning as to why some of what w...

After working on this project for a while now, the digital print is now complete, up and finished. All that is to be completed now is the video projects I am currently working on that is going towards the same campaign. Alongside, the evaluations. Back to the poster, being made on photoshop whilst on campus as well as photopea allowing me to carry on working on the product from home, the final outcome has been inserted below. Poster for canon from AmyKilbride2 To get to the final outcome, a PowerPoint was created to document every leading moment from start to finish. Near every decision made, every issue that came up, anything relating to the post-production stage for the making of the digital print giving us the result inserted above. As for the file? You will find underneath. Making of the canon poster from AmyKilbride2

Coming up with a final piece working towards the Canon campaign, a word document was put in place helping me to get everything that came to mind, out and organized. Originally though, we learned it was only a digital poster that was expected of us to put forward. Fast forward a few week of working on the poster we were told a video outcome was needed for the campaign as well as the poster. Then fast forward again to last week, plans had changed and we are only meant to publish a poster. For those who want to though and can get the video complete, both can go towards our participation in the project. And for me, since I have ideas ready for the production stage, I am aiming to get both complete before the deadline. Starting off with research going towards my theme associated for the campaign, Journeys, a PowerPoint was created finding my target audience, looking into the client and context of the project. That PowerPoint will be found below. Canon project from AmyKilbride2 Next t...