Having my final outcome up and ready for the Smile campaign, on this blog you will find the result made for the project, as well as a link leading to a recording where a presentation was given to a selected few to collect feedback.
First to publish, the outcome:
Only being near two minutes, one main change is needed to it coming from the feedback. That being to adjust the effects slightly having the start darken some more considering the audience hadn't noticed first time round claiming the lighting is what they would change not realising I already had that in the advertisement.
Before giving the presentation, a word document was written up as I thought up a few suitable questions to ask the audience after the video had played getting their thoughts and opinions.Smile feedback questions from AmyKilbride2
As a result, the small list came in handy. I didn't use it though, using the computer to screen the advertisement and my phone to voice record the feedback, after getting the questions typed up I followed on by writing the same questions down in a notebook to have it ready at hand as it came to asking the audience what was written down.
As I mentioned, my mobile device was used to capture what was said about the product. Before uploading it to YouTube, a few adjustments were quickly made.
Not having access to logic, the main audio editing software, due to the computer I was using at the time of working on this. Overcoming this, I set up the file on Premier Pro and placed an image down I had found online and got to editing the mp3 file. Getting rid of any stutters, long gaps, there are two halves to the audio. The first being me announcing and explaining the presentation, the next half the feedback being received.
Below now, the presentation should be found being given to the five sat ready.
Making a start, I had welcomed those previewing the advertisement and explained the purpose of the product right before hitting play on the video.
Going in order of how the questions were written up, I asked for the peoples thoughts on what they had just watched. As a result, nothing but positive feedback so far. Everyone claimed to enjoy what they had watched.
Next question, did they understand the message? "If you're sad just do something good." Close enough really. Maybe not what crossed my mind I planned it out but still.
All finding the layout reaches out to their age group, one claimed they saw it as a product for everyone rather than limiting it to sixteen to eighteen year olds due to the situations being like "everyday situations". Needing the clarification, I made sure to find that advertisement its still still worked and to that she responded it does.
Going back to what was mentioned about the lighting, this was the only issue found with the video the audience had found. Acknowledging that the lighting isn't the easiest to deal with, an idea came up to have the sad half of the video darker than the second. Which I had to mention I already did with the first part being darker and bluish followed by the second ending brighter and yellowish. Fixing this issue, I will have to get round to darkening the first chapter of clips so it becomes slightly more obvious as those watching hadn't noticed the change.
Beginning a pitch for my Canon campaign to express my ideas showing research and planning, a little hunt went on to find a suitable platform for when it came to presenting this pitch giving something different than another PowerPoint slideshow. Not taking too long luckily, Canva.com was discovered giving a very decent slideshow to present followed by a bonus of no complications getting in the way. Below is the result: Canon pitch from AmyKilbride2 When it came to producing evidence of me talking through the presentation, only the audio was saved as a voice recorder was active from my mobile device. Using the phone like a microphone, everything said was made much clearer than if a video format was in use to capture what went on from both the presenters end, (me) and the audiences end collecting feedback, questions, suggestions, everything mentioned. Another option that came with recording the responses was to create a survey asking questions about the survey itself having (digita...
Putting together evaluations now for both of the final products, this part made me very happy I didn't go ahead with the scrapped drafts I wanted to put together. Especially as that means I would have to talk over and over about the same shots again and again getting boring pretty quick. First to complete, was the video product: Canon campaign video evaluation from AmyKilbride2 Getting this done, there was talk on every second from start to finish on the advertisement. Getting onto the digital print now: Canon campaign poster evaluation from AmyKilbride2 Including every detail placed onto the digital print, all had been talked about and analysed.
Continuing on for the smile campaign, below is task two of the three where I did my research on mental health itself as well as the impacts of smiling. Mental health research from AmyKilbride2
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