Having my final outcome up and ready for the Smile campaign, on this blog you will find the result made for the project, as well as a link leading to a recording where a presentation was given to a selected few to collect feedback.
First to publish, the outcome:
Only being near two minutes, one main change is needed to it coming from the feedback. That being to adjust the effects slightly having the start darken some more considering the audience hadn't noticed first time round claiming the lighting is what they would change not realising I already had that in the advertisement.
Before giving the presentation, a word document was written up as I thought up a few suitable questions to ask the audience after the video had played getting their thoughts and opinions.Smile feedback questions from AmyKilbride2
As a result, the small list came in handy. I didn't use it though, using the computer to screen the advertisement and my phone to voice record the feedback, after getting the questions typed up I followed on by writing the same questions down in a notebook to have it ready at hand as it came to asking the audience what was written down.
As I mentioned, my mobile device was used to capture what was said about the product. Before uploading it to YouTube, a few adjustments were quickly made.
Not having access to logic, the main audio editing software, due to the computer I was using at the time of working on this. Overcoming this, I set up the file on Premier Pro and placed an image down I had found online and got to editing the mp3 file. Getting rid of any stutters, long gaps, there are two halves to the audio. The first being me announcing and explaining the presentation, the next half the feedback being received.
Below now, the presentation should be found being given to the five sat ready.
Making a start, I had welcomed those previewing the advertisement and explained the purpose of the product right before hitting play on the video.
Going in order of how the questions were written up, I asked for the peoples thoughts on what they had just watched. As a result, nothing but positive feedback so far. Everyone claimed to enjoy what they had watched.
Next question, did they understand the message? "If you're sad just do something good." Close enough really. Maybe not what crossed my mind I planned it out but still.
All finding the layout reaches out to their age group, one claimed they saw it as a product for everyone rather than limiting it to sixteen to eighteen year olds due to the situations being like "everyday situations". Needing the clarification, I made sure to find that advertisement its still still worked and to that she responded it does.
Going back to what was mentioned about the lighting, this was the only issue found with the video the audience had found. Acknowledging that the lighting isn't the easiest to deal with, an idea came up to have the sad half of the video darker than the second. Which I had to mention I already did with the first part being darker and bluish followed by the second ending brighter and yellowish. Fixing this issue, I will have to get round to darkening the first chapter of clips so it becomes slightly more obvious as those watching hadn't noticed the change.
Screening both the poster and advertisement to a small audience, there was few tweaks suggested I should make to better the outcomes. Coming from those who previewed the drafts, there was two edits in mind for each to change about both outcomes. I have considered all and will do what I can to improve the drafts. Once those products have been updated, the final versions will be inserted onto this blog. First up, the video: Not knowing how to change the end sequence with some not being so happy with how the white backgrounds appear on images, the only edit I know I can get done for this as suggested, is to have sound added to the start of the video with it being too quiet and practically empty. Thinking through my options, it was either to expand the music file, that possibility I wasn't to fond of as the chosen track gets upbeat straight away which I imagined to have right where the clips came into place. Another thought that came to mind was to hunt around for an opening track. It ...
From researching professional imagery, analysing the camera techniques, looking into the use of props, how the expressions add to the pictures alongside posture to practising photography and getting the hang of photoshop. All that went on where we focused on digital prints, a PowerPoint was put together being updated almost weekly showing progress and what we got up to. Overview from AmyKilbride2
Before officially starting the campaign, a pitch was created pulling all my ideas and research together showing I have thought through every, some more than others, section for the planning stage with the follow up of announcing what my main goal will be for this project showing I have exactly what I aim to stick with being the final outcome for this campaign. To create this pitch, I decided to use a very useful webpage titled 'Canva' that I had recently found whilst on the hunt for a similar software to PowerPoint, which I decided to use for another campaigns pitch that I am currently working on. Using Canva, zero issues were given throughout the making of the slideshow all from putting all to mention together up to it finally being presented; resulting in a decently presentable pitch which is all I really needed. Smile pitch from AmyKilbride2 Having a few classmates act as if to be the client, Mind, themselves, the Pitch was declared to them leading to a reasonable res...
Comments
Post a Comment