Defining a Target Audience
Starting the research on my target audience, a survey was created to collect the data from those in my selected age group to gather information relating to topics of stress and what puts them in a positive mood. For those who took part in my survey, I had sent it around through social media requesting both family and friends found within the age duration of 15-25 to take part. From all who were willing, this gave me twenty-two responses giving me plenty to work with.
Below is a word document where I shared the recorded data and analysed each question one by one.
After gathering information from the surveys creating primary research, I then moved onto searching similar questions but on google looking for secondary research. The document file will be found below. Comparing the two, I believe primary was a lot more successful and accurate getting to hear from the target audience what they are personally like getting to know them better. As for secondary, all these studies are put together claiming one objective has higher results than the next. It's possibly true what they say, but there are too many declaring different things making it a bit complicated as to what could be true.
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